an analysis paper after reading The Future of Design According to 7 Web Visionaries
Current web design practices have found their groove within responsive design. With all the designer-jargon aside, it means websites fit any screen without looking weird. It’s legible, easy to follow, and user-friendly. Technology has made the internet accessible to the user in almost every way possible; to name a few: phones, tablets, watches, laptops. With these convenience features, how could it get any better?
Some of the leader designers currently have a few plausible theories. Anton Zykin suggested that websites will assimilate into the App theme, and thus integrate compatible User Interface options such as cameras, fingerprint scanners, and virtual reality headsets (Nichiporets, 2017). I can see this gaining popularity since mobile-users are shifting the web presence away from traditional computers. It’s noticeable how important mobile-users have become and the expectations they have. Everything on the webpage must work, be fluid, and capture their interest.
Mike John Otto made the comment that web designers should start to rethink their titles. “We no longer talk about web design, we are now digital designers.” (Nichiporets, 2017). This comment drills a hole into the fundamentals of every emerging student of web-design. Instead of feeling ready for corporate life, I feel like I am behind of the times and I don’t doubt that other designers feel the same way. The up-side to this statement though, is that new designers will be able to train and increase their knowledge for years to come. There will be no short-supply of new information, or opportunities, in the near future.
Virtual Reality headsets will re-shape the web within the next five to ten years. There is no disputing the possibilities with its integration, but as designers, we must learn effective execution of it. Michael Anthony, Technical Director at Active Theory, explains an example through car shopping. Instead of a user researching cars online and then going to the dealership, VR will allow them to experience the vehicle from the comfort of their home (Nichiporets, 2017). From a web-design perspective, this means new styles of code to learn while simultaneously promoting the technology within the website. Call to action buttons will aid in promoting the concept, but I expect something much bigger to arise.
Storytelling, sharing, and having the ability to use the web to gain followers is a subject Eugene Kudryavchenko expands on. As the CEO of the Vintage company, he has seen various movements pertaining to web-design and its effects. He suggests that verbality will increase since products, such as Amazon’s Echo and mobile voice navigation, have received such positive responses from the market. Effects of verbality include abandoning certain UX tools for new UI elements that are more compatible. User Interface options will be able to guide the user without needing physical contact. The technology shift has already led to the demise of physical button options; the ones where the user needs to actually push the button into the device for it to work. Instead, tapping a screen has become the norm for button options. With verbality, will this make our “tap-able” buttons obsolete as well?
Overall, the web is creating an ever-changing platform for designers to work with. Advancements in technology will continue the transformation of user-experience and best-design-practices. Cross-platform applications will create more consistency for users, and artificial intelligence will expand expectations. The opportunities to integrate these systems will be almost limitless; creating much excitement within the design world. I expect my career in web design to provide more insight in these changes, however, at the end of the day I am just the tool. I am the designer with a tangled ball of yarn to thread, and I must stitch together practicality, usability, and enchantment. For without these three things, the user will have no use for such technology.
Nichiporets, Y. (2017, September 13). The Future of Design According to 7 Web Visionaries . Retrieved from awwwards: https://www.awwwards.com/the-future-of-design-according-to-7-web-visionaries.html